Full CG bottles and backgrounds rendered at 18,000px reveal micro details that most modern cameras can't even capture.
Another challenging CGI project. This time, I joined Limehouse creative for a few weeks to create two environment shots of Hardy's wines. Lots of time was dedicated to technical research and visual development. A photographic approach and sophisticated lighting setup, finished off with beautiful retouching, show both the products and their environments in a most realistic and creative way.
agency: Below & Beyond
executive CD: Michael Blumberg
art director: Owen Kane
account director: Bridget Gordon
account manager: Alyssa Anderson
retouching: Limehouse creative
concept: Limehouse Creative
CG direction & composition: Limehouse Creative
Lost Pocket Gin
CGI visualisation of Lost Pocket Gin designed by Sydney based Co Partnership.
Classic studio shots and a few close ups. What else do you need to present a product? A great design of course!
Co Partnership created a beautiful design for a Tasmanian Gin and invited me to bring their product to life.
Agency: Co Partnership
Naming & Art Direction: Max Harkness
Concept & Creative Direction: Zoe Green
Design development: Graeme Offord
Jack Daniels Honey
Full CG shot for Jack Daniel`s Honey Campaign by Arnold Furnace.
I had the pleasure to team up with guys at Cream studios to work on an exciting project: create an entire scene in 3d and scatter more than 2000 people on the bottle. Hidden amongst the crowd is Jack Daniel himself, can you spot him?
Agency: Arnold Furnace
Art Director: Luke Duggan
Background photography: Adrian Cook
Retoucher: Lee Turner (Cream Studios)
It`s not very often you can see kitchen appliances shown in a dark environment. This Electrolux campaign is a beautiful example of dramatic images used to advertise the products.
Electrolux products were built in 3d using original CAD files and carefully textured to match the real product. I worked closely with the art-directors, photographer and retoucher to make sure the 3d elements blend seamlessly with backgrounds.
It`s interesting that the 3d lighting was established prior to the photo shoot and the photographer matched his lights and camera to the CGI shots.
Agency: News Life Media
Art Director: Georgia Dixon
Creative Director: Richard McAuliffe
Photographer: Jeremy Simons
Retouching: Peter Owen
CG Flame: Daniel Todd
CGI mascots for "Kofemolka" advertising campaign which I made at Papshev Studio. "Kofemolka" ("coffee grinder" in Russian) is one of the best coffee houses in the city of Novosibirsk, Russia.
Art Director: Eugene Papshev
Breville BES 900
Visualisation of a coffee machine for Breville. A spare time project at Cream Studio. The challenge was to match the existing retouched image and, as usual for this type of work, special care is required for the brand color and reflection structure.
I used the CAD file provided and placed about 25 lights and reflectors around the model. Luckily enough I have full control in 3d to exclude unwanted reflections from different parts. The final images were rendered at 12000 pixel size which is much bigger then any modern camera can capture.
Once the scene is set up it`s easy to change material so I made a luxury timber version of the same product.
Product visualisation for Last Pixel studios.
3d model was used in a TV commercial.
I created hires images as part of my shading, lighting development stage and retouched it to use for my portfolio.